Skin Care Ingredients
Editorial
Polished, staged photography for cover motifs and print heroes. Clear visual axis, one main subject, controlled lighting.
Corporate Design Manual · 2026
For beauty.For health.For everyone who formulates.
This manual is the foundation of SLI Chemicals' visual identity. It brings together everything needed for a strong, consistent appearance and — through consistent use — secures a high level of recognition. It is not a rigid rulebook but describes the proportions, structures and flexible applications of our design.
Last updated: July 2026. For questions about usage please reach out to info@slichemicals.com.
Contents
Seven chapters.
Jump straight to the topics you need for your project.
01
Wordmark
The Logo
The logo represents the SLI Chemicals brand. To keep it recognizable, its form and color must not be altered — no distortion, no recoloring, no effects.
Clear space
A defined clear space surrounds the logo. The letter “S” of SLI Chemicals sets the minimum distance to other elements. In digital use it may be reduced.
Rendering
The logo is always shown positive and in color. A black-and-white version is only allowed in exceptional cases and by agreement — e.g. when print offers no color.
Background
On white or a very light, smooth tone (max. 50 %). No busy or dark backgrounds.
Application Service
A logo for our SLI LAB
A very special service for our customers is the SLI LAB — it stands for formulation development, troubleshooting, prototype development and regulatory matters. To highlight this, it carries its own logo. Its clear space is derived from the letter “A” of SLI LAB.
02
Color system
Colors
Alongside logo and type, color is decisive for how SLI Chemicals is perceived. SLI Green is the primary color; a set of product-group colors organizes our ranges and a signal color marks call-outs.
Primary · Pantone 355
SLI Green
HEX
#009421
RGB
0 · 148 · 33
CMYK
100 · 0 · 78 · 42
Pantone
355
RAL
6016
Deep Green
#00631A
Text / hover on light
Screen 40%
#8AE68A
Surfaces, charts
Screen 10%
#D1E3DA
Cards, soft surfaces
Product-group colors
Pet Food & Feed
#66F21A · #B3F78C
CMYK 60·5·90·0
Personal Care
#E6CC8C · #F2E6C7
CMYK 10·20·45·0
Industrial & Home Care
#66E6FF · #B3F2FF
CMYK 60·10·0·0
Food & Nutrition
#8CFF1A · #C4FF8C
CMYK 45·0·90·0
Signal & neutral tones
Signal
#FF3300
Highlights & call-outs
Grey 30%
#B3B3B3
Screen tint
Grey 15%
#D9D9D9
Screen tint
Neutrals
Ink
#0F120F
Primary text color
Ink Soft
#2B2E2B
Secondary text
Ink Muted
#6A6F68
Helper text, captions
Line
#E2DFD6
Dividers
Paper
#F6F4EE
Background
Paper Soft
#EFECE3
Secondary background
Accessibility
SLI Green is a bright signal color for surfaces, accents and the logo — not for small body text on white. Body copy always sits in Ink (black); for green text on light backgrounds use the darker Deep Green (#00631A, 7.5:1 contrast — WCAG AAA). On SLI Green use white only, never ink.
03
Type
Typography
Helvetica is the voice of the brand — neutral, precise, legible internationally. It reflects our scientific posture without coming across as distant.
House typeface · Helvetica & Arial
Helvetica
Helvetica is used in print and signage, Arial for all web applications. In body copy and headlines only the Regular, Medium and Bold weights are used. Web stack: "Helvetica Neue", Helvetica, Arial, sans-serif
Aa
Regular
400
Aa
Medium
500
Aa
Bold
700
Type scale
- Display96px · MediumMediumSpecialty.
- H164px · MediumMediumCorporate Design
- H240px · MediumMediumOur color system
- H324px · MediumMediumPersonal Care
- Body Lead18px · RegularRegularYour partner in formulation.
- Body16px · RegularRegularSpecialty chemicals and natural raw materials.
- Caption12px · RegularRegularUpdated: July 2026
04
Visual world
Imagery
At SLI, images are never decoration. They show application, effect and values. Three image types accompany us across every touchpoint — Editorial, Brand Cover and Lifestyle.
Cosmetic Ingredients
Brand Cover
Brochure and presentation covers. Logo top right, brand color as accent, a quiet text block under the motif.
Sustainability
Lifestyle
Authentic portraits in natural light. Close to usage, free of stock clichés — shows the person before the product.
Do
- Authentic materials, real textures
- Natural light, warm shadows
- One clear message per shot
- Logo top right, brand color as accent
Avoid
- Generic stock lab coats and test tubes
- Oversaturated or cool-blue tonality
- Collages of multiple motifs
- Text-in-image without clear purpose
05
Touchpoints
Applications
The building blocks in action: logo, color and type only work when carried consistently across every medium — from the ad and the trade-show booth to web and presentation.
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Ad · DIN A4
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Specialty Chemicals &
Natural Raw Materials.
Natural Raw Materials.
Contact us
Trade show
See you at
Cosmetic Business 2026.
Cosmetic Business 2026.
Munich · June 10–11 · Booth C19, Hall 2
06
Portfolio
Markets & Portfolio
SLI Chemicals supplies four markets with high-quality raw materials and active ingredients. Each market carries its own product-group color that structures our ranges across every medium.
01
Conventional & Natural Cosmetics
- Active Ingredients
- Certified Raw Materials
- Emulsifying Systems
- Ester
- Rheology Modifiers
- Natural Oils
- Plant Extracts
- Preservatives
- Silicones
- Solvents
- Starches
- Mineral UV-Filters
02
Household
- Emulsifying Systems
- Rheology Modifiers
- Solvents
- Starches
- Surfactants
- Wetting, Dispersing & Solubilizing Agents
03
Pet Food & Feed
- Amino Acids
- Hydrocolloids
- Phosphates
- Potassium Salts / Minerals
- Sweeteners
- Proteins
04
Food & Nutrition
- Amino Acids
- Hydrocolloids
- Phosphates
- Potassium Salts / Minerals
- Sweeteners
- Proteins
07
Asset packs
Downloads
Everything you need to ship — reviewed, approved, in the right formats. Please use these files only.
- Logo packWordmark and SLI LAB logo in SVG, PNG and EPS — every variant and negative.ZIP · 4 MB
- Color tokensPrimary, product-group and signal colors as hex, RGB, CMYK and Pantone — CSS, JSON, ASE.ZIP · 28 KB
- Office templatesLetter, presentation, email signature — drop-in ready for MS Office.ZIP · 6 MB
- CD manual (PDF)The complete corporate-design manual as a PDF — logo, colors, type and applications.PDF · 4.5 MB
Questions about usage?
Talk to the marketing team.
We review layouts, advise on special cases and deliver custom asset adaptations when the standard packs are not enough.